Fractional CFO · Fashion Brands · New York & Beyond
A fractional CFO for fashion brands ready to grow profitably.
I help independent fashion founders make confident decisions about cash, inventory, wholesale, margins, and growth—drawing on 15 years of experience inside luxury fashion.
15 years in luxury fashion · Golden Goose · Zadig & Voltaire · Wholesale and retail expertise
When finance starts holding back growth
You may need a CFO if…
Growth brings more complexity—not always more clarity. If any of these sound familiar, it may be time for senior financial leadership.
Revenue is growing, but cash still feels tight.
You do not have a clear view of profitability by product, channel, customer, or retailer.
Inventory commitments are being made without a reliable cash plan.
A major wholesale opportunity looks exciting, but you are unsure whether the order will truly be profitable.
Your monthly reporting explains what happened but does not help you decide what to do next.
You are still acting as the de facto CFO while trying to lead the business.
The Finance Edit brings the financial perspective, operating discipline, and fashion-industry context needed to make the next decision with confidence.
Explore how we workHow we help
Financial leadership built for the realities of fashion.
The Finance Edit provides senior financial partnership for independent fashion brands navigating growth, inventory, wholesale, and changing margin pressure.
Fractional CFO Partnership
Ongoing strategic finance leadership for founders who need a clear financial view, a reliable operating rhythm, and a senior thought partner as the business grows.
Cash & Inventory Planning
Cash forecasting, inventory planning, and scenario analysis to help you make buying, launch, and growth decisions your business can support.
Wholesale Profitability
A clearer view of order economics, customer and channel margins, payment terms, and the true financial impact of wholesale growth.
For a focused question or time-sensitive decision, CFO Sprints are also available.
Explore services
Meet the founder
Fashion fluency. Financial clarity.
I'm Laurela, founder of The Finance Edit. After 15 years inside luxury fashion and consumer businesses, I know that the most important financial questions rarely live neatly in a spreadsheet.
They show up in the decisions founders make every day: how much inventory to buy, which wholesale opportunities to pursue, where margins are eroding, and how to grow without putting unnecessary strain on cash.
My experience includes financial and commercial leadership at Golden Goose and Zadig & Voltaire, alongside work across wholesale, retail, and direct-to-consumer business models. Today, I bring that operating perspective to independent fashion brands that need a strategic finance partner—not just another report.
A CFO who speaks both Chanel and Excel.
More about The Finance EditHow it works
A clear path from question to confidence.
Every engagement starts with understanding where the business is today, what decision is ahead, and where financial leadership can create the most value.
Share your context
Complete a short CFO Fit Form so I can understand your business, your sales channels, and the financial question you need to solve.
Define the right scope
If The Finance Edit is a strong fit, we will schedule a focused conversation and identify the financial priorities, timeline, and level of support that make sense.
Move forward with clarity
You receive practical financial leadership, a clear operating plan, and decision support built around the realities of your business.
Every inquiry is reviewed personally. Engagements are tailored, discreet, and designed around the decisions that matter most.
Request a CFO Fit CallThe Next Edit
Make your next financial decision with confidence.
Whether you are preparing for a major inventory commitment, evaluating a wholesale opportunity, or looking for an ongoing finance partner, The Finance Edit can help you see the path forward more clearly.
Every inquiry is reviewed personally. Based in New York, supporting fashion brands wherever they are.